When I interviewed a Sante Fe Optical optician, they mentioned that they are really trying to help people make a statement with their glasses. Considering the opticians are experts at what they do, they‘re confident that they can make a perfect match for anyone. For the print campaign, we wanted to emphasis this perfect match.
Showcasing their awesome clients is what is most important to Santa Fe Optical, so as a team we wanted to enhance that. Having posts that highlighted a client happy with their match, and Instagram stories that highlight iconic Austin backdrops showing that Santa Fe Optical is an Austin original was the perfect blend for the social media campaign.
This project taught me how to have a successful collaboration among teammates. We each played to our strengths, and put in equal work to the project, which made our workload feel effortless. With such strong collaboration, we ended up with truly beautiful work that we are all very proud of.
I am happy that I was able to have a little taste of it, but I would have loved to explore motion more with this project. With every group meeting I would exclaim “Can we just make something move?!“, because motion graphics really excites me.